This project was completed during a UX design sprint in 2026 and serves as an example of my work outside of game development. The goal was to improve the product page experience for an online wooden furniture store by increasing clarity, usability, and purchase confidence.

UX Audit

I began with a UX audit of product page of a chosen furniture store, identifying key usability issues and friction points in the shopping flow across both web and mobile.

Market Analysis

This was followed by quick research and market analysis of common e-commerce patterns and user expectations for high-consideration products such as furniture

Impact vs Effort Matrix

Based on these insights, I defined design hypotheses and prioritised them using an Impact/Effort matrix. This helped identify the most valuable improvements to focus on within the limited time of the design sprint.

Wireframing

I created mid-fidelity wireframes in Figma to explore and validate the redesigned layout.

High-Fidelity Design

In the final stage, I focused on decluttering the interface, reducing cognitive load, and improving information hierarchy to support clearer and faster decision-making. I used a component-based approach in Figma and AI tools to place furniture in contextual environments, helping users better understand scale, material, and real-world usage compared to isolated product shots.